These Furniture Brands Give Lazy Boy a Run For Its Money

La-Z-Boy is one of the most recognizable brands in the furniture industry, known for its recliners and other comfortable upholstered furniture. Founded in 1927, La-Z-Boy pioneered the reclining chair and became synonymous with recliner chairs and sofas. Beyond recliners, La-Z-Boy offers a range of furniture including stationary sofas, sectionals, chairs, and ottomans.

This article will compare La-Z-Boy to other major U.S. furniture brands that offer comparable products and quality. We’ll look at key competitors in the mid-priced furniture market and see how they stack up to La-Z-Boy in terms of product selection, quality, pricing, and brand reputation. The goal is to help consumers understand how La-Z-Boy compares to other mainstream furniture brands selling similar types of upholstered furniture.

Ashley Furniture
Ashley Furniture is one of the largest furniture manufacturers and retailers in North America. Founded in 1945 by Carlyle Weinberger in Chicago, Ashley Furniture began as a sales operation providing furniture to residences.

Ashley Furniture offers a wide variety of furniture styles across living room, bedroom, dining room, home office, and outdoor furniture categories. They are known for traditional, transitional, and contemporary design styles at budget to mid-range price points. Their most popular collections include sectionals, recliners, bedroom sets, dining sets, and accent chairs.

Ashley Furniture has invested heavily in large manufacturing facilities to produce furniture on a mass scale. They can deliver stylish furniture at affordable prices due to their production efficiency and distribution network. Ashley Furniture also has a value-focused product development strategy.

Today Ashley Furniture has over 700 stores across the United States, Canada, Mexico, Central America, South America, and Asia. Their retail showrooms provide customers an opportunity to experience the variety of furniture in person before purchasing. The company continues to expand its retail presence globally.

Ashley Furniture provides an affordable furniture option that does not sacrifice too much on style or quality. For budget-conscious buyers wanting to furnish an entire home or apartment, Ashley Furniture is likely the most comparable option to brands like La-Z-Boy in terms of selection and pricing.

Rooms To Go
Rooms To Go is another furniture retailer that competes with Lazyboy in both style and price point. Founded in 1991 in Orlando, Florida, Rooms To Go has grown to over 150 stores across the United States.

Rooms To Go carries a wide selection of living room, dining room, bedroom, and mattress options across multiple style categories including contemporary, traditional, and transitional. They offer complete room packages that include furniture, accessories, lighting, rugs, and more to make it easy for customers to outfit an entire room.

Most Rooms To Go stores are warehouse-style showrooms where customers can browse display rooms and then have purchases delivered directly from a nearby warehouse. This allows them to offer lower prices by minimizing inventory kept on-site.

Rooms To Go targets a mid-range price point, making them very comparable to Lazyboy. Their furniture is mass-produced and imported to keep costs down. However, they focus on stylish designs and high quality construction with hardwood frames and premium upholstery.

Rooms To Go provides a solid alternative to Lazyboy for anyone looking for complete living room, dining room, or bedroom packages at an affordable price point. Their combination of style, quality, and value makes them a close competitor.

Raymour & Flanigan
Raymour & Flanigan is another furniture retailer that offers comparable options to La-Z-Boy. Founded in 1947 in Philadelphia by two war veterans named Raymour and Flanigan, the company has grown to over 100 showrooms across the Northeast and parts of the South.

Raymour & Flanigan is known for its wide selection of living room furniture, dining sets, mattresses, and home decor. They offer many customizable options, allowing you to select the fabrics, finishes, and features to create your ideal furniture. Like La-Z-Boy, they have in-house designers that can help you customize your furniture to your exact specifications.

For warranties, Raymour & Flanigan provides protection against manufacturer defects with a 1-year warranty on most furniture. This covers damage to frames, springs, mechanisms, and other internal parts. Cushions and pillows usually have a 1-3 year warranty. They also offer extended protection plans you can purchase for more coverage over 3, 5, or 10 years.

Raymour & Flanigan caters to a range of styles from traditional to contemporary. You’ll find recliners, sectionals, sleeper sofas, dining tables, bedroom sets, and accent furniture in materials like top-grain leather, chenille, woven fabrics, and wood finishes. Their customization and quality warranties make them a strong competitor to brands like La-Z-Boy.

Ethan Allen
Ethan Allen is another furniture brand that competes with Lazyboy in the mid-to-high end furniture market. Founded in 1932 in Vermont, Ethan Allen brings an East Coast traditional design aesthetic to its products.

The brand is known for its high-quality, customizable American-made furniture. Ethan Allen designs feature classic silhouettes made from premium materials like solid wood and top-grain leather. Pricing is on the luxury end, with sofas starting around $1,500.

A key aspect of Ethan Allen is its complimentary interior design service. Customers can work with an in-house designer to customize furniture to their exact specifications – for example selecting the fabric, leather type, or wood finish. The designer will provide 3D renderings so customers can visualize the end product before purchasing.

With its classic East Coast inspired looks and custom-made craftsmanship, Ethan Allen offers a comparable alternative to Lazyboy for consumers looking for upscale custom furniture. Its full-service design studios allow customers to put their personal touch on every piece.

American Signature
Founded in 1948, American Signature is a furniture retailer headquartered in Columbus, Ohio. They have over 120 stores across the United States.

American Signature offers a wide selection of living room, bedroom, dining room and home office furniture. Their product lines aim to appeal to a variety of styles and budgets. They carry upholstered furniture, mattresses, tables, storage solutions and home decor. The quality and construction of their furniture is comparable to brands like Lazy Boy. American Signature works directly with manufacturers to provide quality furniture at affordable prices.

Pricing at American Signature is very competitive, often 20-30% below traditional furniture stores. They are able to offer significant discounts by ordering in high volume and eliminating commissions and middlemen. This makes them a great option for budget-conscious shoppers looking to furnish their home.

American Signature has stores located across the Eastern and Midwestern United States. Majority of their locations are in Ohio, Michigan, Indiana, Kentucky, Tennessee and Georgia. However, they also have stores in over a dozen other states. Their website has a store locator to find the nearest location.